Four-time Brit Awards nominee Lewis Capaldi delighted shoppers with a unique greatest-hits performance from a market-hall balcony.
The jaw-dropping performance in Seven Dials Market caught visitors by surprise. A special concert was staged by Samsung to celebrate the launch of the new Samsung Galaxy S20 range, showcasing its incredible camera.
The show was filmed live on the new phones and streamed live to digital screens around the UK. The concert formed the basis of a unique three-part ad that was screened during the Brit Awards.
In a world-first, Capaldi’s performance was captured on a Samsung Galaxy S20 Ultra and live-streamed to the world-famous screen at nearby Piccadilly Circus in a 30-minute takeover. Passers-by who gathered at the tourist hub were able to watch in IMAX quality thanks to the brilliant recording capabilities of the new Galaxy S20 Ultra.
The show was also beamed to other London screens, including two at Westfield White City, Samsung KX and the Samsung Experience Store.